How Can Video Marketing Help You Leverage Social Media

Dive Into Video Head First in 2018

We have been blogging about video marketing since 2015 and how important it was going to be for marketers and businesses, but what businesses and marketers need to realize today is that video IS NOT the next big thing, VIDEO IS ALREADY THE BIG THING!  If you haven’t embraced video by now, then you are seriously lagging behind.

A new infographic by breadnbeyond highlights the explosion of content being consumed via video. Here are just a few of their astonishing findings:

• 82% of consumers surveyed by Livestream and New York Magazine said that they favor live video over other types of posts.
• Video content earns 12 times more shares than text and images combined.
• Viewers retain 95% of a message when they see it in a video and retain only 10% of it when they see it in text.

Since Facebook Zero promises us less organic engagement in 2018, we started implementing more and more live videos on our business page, even more so than native videos. Compared to our other posts, our Facebook live video has the most reach and engagement.

When it comes to video marketing, we tend to think of YouTube and Facebook, but that’s no longer the case. Businesses need to also pay attention to Instagram, Twitter, and Linkedin! Your whole content strategy needs to change to accommodate video to market your business or brand in 2018.

Don’t Forget Your Video’s SEO

Google loves video content and an effective video marketing campaign should have Search Engine Optimization (SEO) in mind. To maximize your SEO make sure your videos (no matter where they are online) have a well-written title and description that is tagged with relevant keywords to help boost the video’s SEO.

Video Marketing Tactics For Your Social Media

We have compiled a list of video marketing tactics that you could start implementing in 2018:

Facebook Video Marketing:
-Use square video format, it has 30-35% more reach and 80% more engagement
-Caption your videos because over 80% of Facebook audience watch videos without sound
-Prioritize native videos (videos you upload directly to Facebook); they have more engagement than sharing the videos directly from YouTube
-Make sure your native videos especially those that are going to be used for a campaign are between 6-15 seconds

Instagram Video Marketing: 

-Use Instagram Stories
-Post Instagram Videos (we use Ripl)
-Instagram Live

Twitter Video Marketing:
-Live Video will dominate
-Compress your video to Twitter (we use HandBrake)

LinkedIn Video Marketing:
-Post native videos (we posted 2 recently and they do have higher engagement)
-Add video to your profile

 

Video marketing is the best way to create engagement on social media platforms. Video takes center stage in 2018 as a key component of your content marketing. As social media evolves so will social video. Be creative and monitor what your audience may like the most. Integrate your own unique strategies, try various tools, and keep experimenting. The businesses that adopt creativity and innovation are the ones that are going to lead!